The 5 Key Differences between PPC and Display Advertising

by Alex Hales

Do you know many buyers are searching for their products online before buying? Can you imagine more than 63% of the world population seeing your brand content? Yes, that’s the number of people accessing the internet globally. You can reach them through internet advertising.

Today, you can create content targeting specific audiences through digital marketing. You may choose pay-per-click and display advertising methods to reach your potential buyers. However, if you’re new to digital marketing, get display advertising and PPC services from an expert for effective campaigns.

Display ads reach more than 90% of the internet surfers, making them effective. You can use display ads to generate new traffic to your target website. On the other hand, pay-per-click can help you achieve multiple campaign objectives like creating brand awareness, generating leads and increasing sales.

Do you have a limited budget and are unsure which to choose between PPC and display ads? First, you should understand how the two differ and choose any that suits your business. Remember, spending on the wrong internet advertising method undermines the efficiency of your campaigns.

Differences Between PPC and Display Advertising 

Cost Differences Budget is key to running a successful digital campaign. You can choose display advertising over pay-per-click if your budget is limited. Even before you start your campaigns, you know the amount you’ll spend on display advertising. In addition, display ads experience less competition, making them further less expensive.

You can get display advertising services from an expert to mix text and image to content for quality ads at a friendly cost. But, on the other hand, PPC is expensive since you pay to depend on the number of clicks. So, the more clicks you get, the more you pay.

Pay-per-click will be the best method if budget isn’t one of your constraints. You’re sure every dollar you spend on PPC is a direct engagement. Through PPC, you can quickly and easily get new potential buyers.

  1. Effectiveness Differences in Promoting Brand Awareness

Before you begin running digital campaigns, you should figure out your goals. Display ads are more effective if your goal is to promote brand awareness. Your ads can hit 90% of the reach of internet surfers. Remember, the wider the reach, the more leads, conversions, sales and revenue.

You will need display advertising services from an expert who knows the blend of content your potential buyers want to see to make your campaigns more effective. On the other hand, pay-per-click advertising focuses on visitors looking for specific answers to a particular problem, hence better for acquiring customers.

  1. Contextual Differences between PPC and Display Ads

If you choose the display ads method, remember that their context is random. You’ll waste money when your target audience does not see your banner. On the other hand, you can use PPC to engage your target audience. Some pay-per-click engines look at contextual information based on a search to offer relevant PPC adverts to the searchers.

Chances are, your potential buyers who click on pay-per-click adverts are in the mood to purchase. Therefore, you can get efficient results with a more targeted audience. First, however, you should seek PPC services in Mumbai, Delhi, Hyderabad, etc, from a reputable agency to implement PPC tactics that match your website and search intent.

  1. Differences between Display Ads and PPC in Re-targeting Ability

Do you get visitors who show interest in what you offer but leave without buying? You can reach out to them again through retargeting, making it easy to win them. You can leverage PPC ads on Google and Facebook to retarget those who have visited your website. On the other hand, retargeting is not possible with display ads.

  1. Promotional Differences between PPC and Display Advertising

PPC ads will show when users search for a specific phrase or term on Google. Factors like your landing page and keywords influence how PPC ads rank. On the other hand, display adverting employs a different method to promote adverts. The display ads are based on the searcher’s search history or behaviour.


Display ads and PPC are the most internet advertising methods you can use to grow your business. Though PPC may cost you more, it remains a low-budget tactic to change your audience into a buyer. The difference above between PPC and display advertising will help you pick the best choice based on your business goals, marketing goals and budget.


Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.

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