Stepping Up Your Social Media and Content Marketing Game

by Alex Hales
Social Media and Content marketing

When you are looking to grow your business, whether you run an e-commerce site or a B2B SaaS company, you need to know the best strategies to boost traffic to your website.

It all starts with social media marketing and content creation. These two methods will yield different results, but when used correctly and in conjunction with one another, there is no better way to market a business online. 

Wherever you are at on your marketing goals, there are always ways you can improve. This article will teach you the tips and tricks of these two online marketing methods.

Continue reading to learn how to use social media effectively, as well as how to write the perfect content for your business blog.

Social Media Marketing vs. Content Creation

  • Facebook. 
  • Twitter.
  • Wordpress.
  • Instagram.

If you already have a company website and blog, then you likely know about content creation, but did you know that social media is a crucial part of any marketing strategy? Posting an article to your business blog will only drive a small portion of traffic, but when you use social media to get attention to that article, you can get new traffic and drive conversions.

On the other hand, if you only use social media without content creation, you will not have the kind of quality content and answers that customers are looking for. All they will find on your social media platforms are soundbites instead of informative articles.

This is why using both methods for your online marketing strategy is essential. With great content, you will get potential customers to respect and trust your brand, and with the right social media marketing, you will be able to reach new people all the time. 

It is important to understand that the best strategies for content creation may not work for social media marketing and vice versa. Instead, you need to know the unique ways to harness the power of both of these methods. Let’s start with social media marketing.

8 Tips to Boost Your Social Media Marketing Strategy

#1 Know your audience and goals.

Anytime you start something new, it’s best to have concrete goals. Once you know where you are going, you can learn how to get there. Your audience is a big part of this. Try to pick a target group and cater your marketing strategy to their preferences.

#2 Choose the right platform.

This is essential. You want to pick a platform, or several, that are likely to be used by your target audience. For example, if you are an interior designer, you will want to use a platform like Instagram because that is where your audience will look for examples of the kind of work you do.

#3 Plan ahead.

Do not just rush into this and start creating a social media page. Instead, plan ahead. There are a few ways to do this. You could create a simple checklist or schedule for when and what you will post, or you could use a tool that will automatically publish a post for the day and time you planned. Additionally, create social media pages and profiles that are optimized.

#4 Keep your brand consistent.

Make sure that every post is consistent with your overall brand image. If you have a formal voice for your website, do not use a fun, casual tone on your social media pages. When you get new traffic from your social media posts, that audience will expect the same voice when they get to your website.

#5 Adapt.

Make sure that you can adapt to your audience’s preferences while still staying true to your brand. Using customer surveys, you can figure out what your audience is looking for and give them that. This leads right into the next tip.

#6 Respond to your audience.

When your social media pages are run like personal pages, you will please your audience. In fact, around 66% of people aged 18-54 will view a brand more favorably if the business replies to questions on social media. 

#7 Make each post interesting, unique, and informative.

The best way to do this is to use a mixture of written, visual, and audio content. Some of your posts should be videos, some should be images, and some can just be words. Try combining any of these for a unique touch. It is also important to ensure that each post is informative. An informative post could be anything from a statistic on an image to a hyperlink for an in-depth blog article.

#8 Pay attention to analytics.

When you keep track of how your social media marketing strategy is doing, you can know what works best and what you may need to change. You can also see the kinds of posts that are driving traffic and use that information to create new posts.

These are just some of the many tips that you can use to start stepping up your social media marketing game. But what about content creation?

5 Tips to Create the Best Content

#1 Write for the audience.

As with social media marketing, you need to develop your content with the audience in mind. Before you start writing, make a list of topics with this thought in mind: Will your content answer a question that your audience has? Always ensure that your blog content brings something new to the table.

#2 Remember to use SEO best practices.

Search Engine Optimization (SEO) is vital to content marketing. One of the best ways to do this is to research and utilize the right SEO keywords in your blog articles. You will want to use keywords with a medium-level of traffic instead of the most popular ones. With this strategy, you don’t have to worry about competing with hundreds of other articles because you are using more specific keywords to target a narrower niche.

#3 Research your competitors and learn from them.

Doing this will give you an idea of what a competitor is doing with their content strategy and if it is working for them. It is also a good idea to use this research to develop content that can compete with your competitor’s best articles. In addition, researching the competition can help you to stand out if you take a different approach from them, such as by having a different voice or targeting a different audience.

#4 Quality is vital.

Make sure that any blog articles you write are high quality. This means that they are not only written well but have lots of information that can support your arguments, that the post answers an audience’s questions or concerns, and that instead of pushing the audience, it inspires them to use your service or purchase your product.

#5 Revitalize old content.

If you have old content on your website that is not performing well, consider upgrading it so that it looks new. For example, assume a lawn care company has a blog post about fixing a lawn mower. This article does not get new traffic anymore because it seems irrelevant to what the company does. The company revisits the article, rewrites portions of it, and turns it into an article about how the company fixed an old mower for a client. The refreshed content then becomes a top performer.

Those five tips are only a glimpse of the many tactics you could use to create content that drives traffic and conversions. Your business’s website will thrive when you use these tips along with great social media marketing.

The Next Steps to Enhancing Your Marketing Strategy

With these 8 tips for social media marketing and 5 tips for content writing, you can start developing a marketing strategy that will take your company to the next level. But, you don’t have to do this alone. We are here to help. 

As an Atlanta graphic design & content marketing agency, we use proven methods and 21st-century strategies to help companies reach their marketing goals. Contact us today to learn how to step up your marketing game!

You may also like

Leave a Comment