The components of a good healthcare website are easy to navigate, high-quality photos, clear calls to action, and mobile responsiveness. This list may seem long but it should include a few essential features to ensure a high bounce rate. Of course, you can always add more features later. Here are the most important ones to consider for your own site. The first step in designing a healthcare website is to think about your target audience. If you’re targeting a particular demographic, you’ll want to include some of these features.
Easy navigation
For a successful healthcare website, easy navigation is a critical component of the user experience. Consumers spend a lot of time on the web, and frustrating navigation can discourage them from visiting a website. To avoid frustrating navigation, healthcare website designers should consider creating an organized navigation system. Patients should be able to easily find pages they are most interested in, and the website should include clear call-to-action buttons and menus.
Clear calls-to-action buttons
If you’ve ever visited a medical practice website, you’ve likely seen an abundance of contact information, but no clear calls-to-action button. There’s no need to make them harder to find when there are so many ways to contact you. Having a clear call-to-action button is essential for converting visitors into patients. Not only will it improve your website’s overall conversion rate, but it will increase patient engagement and boost retention.
High-quality photos
Using low-quality photos on a healthcare website design can detract from its overall appeal. The visuals on a website can be just as important as the content, so it’s essential to choose the right ones. You can hire a photographer to take pictures of your facility, staff, physicians, and clinic, among other things. High-quality images not only add to the appearance of your site, but they also help to establish credibility and professionalism. People use the internet to find information and make appointments. When providing professional advice, accuracy is essential.
Mobile responsiveness
The purpose of creating an online presence for a healthcare organization is to increase credibility and demonstrate your credibility as a trusted provider. A poorly designed, non-responsive website is a poor representation of your company and a negative reflection of the services you provide. Moreover, when patients visit your website, they should be able to find important information quickly. According to Google’s new page experience ranking system, the company should prioritize the user experience, which includes the speed of load time, content interactivity, and the stability of content while loading. Hence, healthcare organizations should make their websites mobile-friendly to provide a better user experience.
HIPAA compliance
A healthcare website design that is HIPAA-compliant will ensure the safety of your patients’ personal health information. To do so, you must use secure forms and encryption to protect sensitive information, such as PHI. If your website includes web forms, you must use additional data encryption services in addition to HTTPS to protect patient information. In addition, you must have backups of your website data in case the site is ever compromised.
